CABP sprinkled with awards

The Account for You campaign was launched in April 2018, together with a new offer for customers. The Bank prepared four different TV spots and several innovative online creations, including pre-rolls or short films encouraging to watch the advertisement on YouTube. The offer was also promoted on billboards and on the radio. Intensive PR activities were also supported. Dawid Podsiadło, one of the most popular Polish vocalists, took part in the campaign.

Golden Arrow is one of the most prestigious competitions in the Polish marketing industry. Organized since 2006 by the Polish Marketing Association and VFP Communications, it aims to promote effectiveness in marketing activities and innovative solutions in advertising.

CABP was recently also awarded two other prizes for innovation: the title of Banking Innovator awarded by the Polish Bank Association and the Wprost Portfolio awarded by the editorial staff of a well-known weekly.